Q4 2023 Performance of Top Consumer Finance Apps in Brazil

As the year 2023 comes to a close, we at Sensor Tower have taken a closer look at the performance of the top consumer finance applications in Brazil during the fourth quarter. Here's what we found:

Splitwise, a tool designed for splitting expenses, showed a remarkable surge in downloads, peaking at 30K in the last week of December. The app's revenue also saw a notable uptick, reaching over $5K in the same period. Weekly active users fluctuated throughout the quarter, with a slight increase to around 24K by year-end.

TC: The Trader's Platform experienced a mix of highs and lows. While downloads saw a dramatic drop to zero in the third week of November, they rebounded to over 2K by mid-December. Revenue for TC showed a modest increase, ending the quarter at just over $1K. Active user counts reflected this volatility but finished the quarter at about 2K.

YNAB (You Need A Budget) had no recorded downloads for most of the quarter until a small uptick to 5 in the last week of December. Despite this, the app maintained a steady revenue stream, closing the quarter with $419. Weekly active users remained low and dropped to zero in the second week of December.

Fast Budget - Expense Manager saw a consistent level of downloads throughout the quarter, ending with 1.5K in the last week of December. Revenue showed resilience, with a notable rise to $515 by the quarter's end. Weekly active users experienced a slight decline but remained stable around 6.7K.

Lastly, Tricount - Split group bills displayed a significant increase in downloads, reaching 4.6K in the final week of December. The app's revenue also saw growth, ending at $405. In terms of active users, Tricount ended the quarter on a high note with nearly 10K active users.

For more in-depth insights and performance data on consumer finance apps, Sensor Tower's comprehensive analysis tools offer detailed reports and metrics.